Harlo

HARLO is a performance hydration brand combining electrolytes and creatine in one daily formula. I worked across the entire brand experience, including packaging, visual identity, art direction, digital design, website UX, Amazon listing images, and A+ Content. We redesigned the product from an earlier version, simplifying its formula, messaging, and positioning. The new identity feels cleaner and more athletic while remaining approachable to anyone looking for better daily hydration and performance.